Thursday, October 17, 2013

Aimee Tries to Sign Up for Obamacare - A Marketer's Nightmare

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I've been trying to call it the Affordable Care Act because I think Obamacare is derogatory. But after checking out how to purchase ins...
Thursday, October 3, 2013

Mad Men Pearls of Wisdom

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Ed McCabe  “Weak advertising tells people what you want them to know. Strong advertising gets people to conclude what you want them to k...
Wednesday, September 25, 2013

Scientists are from Mars, the Rest of Us are Marketers

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The National Academy of the Sciences is holding a conference this week called "The Science of Science Communications" and it opene...
1 comment:
Thursday, September 19, 2013

Put the Damn Cell Phone Down and Talk to Me

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The more you blog, the more you condense, the more you message, the easier it becomes to read a converasation, know what's missing, and ...
1 comment:
Monday, September 9, 2013

Marketing Pundits Explain Brand Evangelism to Vocus

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A growing number of marketers have drunk the brand evangelist Kool-Aid and it's a pleasure to listen to what they are saying. An evange...
3 comments:
Wednesday, September 4, 2013

A PR Pitch is Not a Tweet - The Worst of the Worst

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For those of you who were not in PR at the time, or do not remember – although how you could forget I do not know – there was once a PR per...
Tuesday, September 3, 2013

Hollywood PR People Miley Cyrus' Image Matters to Parents Too

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Every time I see another Disney princess from my daughters pre-teen years (aka this time Miley Cyrus) trying to break away from her nice gir...