Expert Marketing in Tough Economic Times

Veteran marketing writer and communications expert Aimee Stern distills the best ideas from top marketers at conferences, forums, in print and online. And she is finding her voice too.

Sunday, February 21, 2010

Science is Back: A Report from the AAAS 2010 Meeting

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OK so one of the reasons I went was because it was in San Diego - but who from the east coast is not sick of winter this year? Anyway the me...
Tuesday, February 16, 2010

A Year in the Life of the Washington Post

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Went to a talk by Frances Stead Sellers recently at an IPRA lunch - a strange group - I felt young which is rare these days. Not very friend...
Tuesday, February 2, 2010

Six Great Ideas from the ASAE Super Swap – January 2010

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This new ASAE format had six Idea Swaps in four hours and I attended one on membership marketing and another on social media. The most usefu...
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Monday, January 18, 2010

Maximizing SEO on Press Releases

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I had a great conversation about SEO and news releases the other day with Michael Toner from Business Wire. Here are some tips. Company na...
1 comment:
Thursday, January 14, 2010

The Tightrope of What You Can and Can't Say

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Oh Harry Reid - now you've gone and done it. Someone dug up a comment that you made about Obama being white enough to win the presidency...
Sunday, January 3, 2010

Marketers: Failure is Merely a Dress Rehearsal for Success

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I have worked for a lot of entrepreneurs and am working for two right now that I have enormous respect for. Often they see something in me –...
Monday, December 14, 2009

Tiger Woods - Fire Your Publicist

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Dear Tiger - What a mess this is. I read today about how you'd lost Accenture, which I'm sure is a hefty endorsement deal. Who the h...
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