Friday, April 30, 2010

Press Releases 2.0

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I've finally learned how to do it - get press releases picked up regularly in our rapidly changing media world. My coach at Business Wir...
Wednesday, April 21, 2010

The Unsexy SEO Tool - Bounce Rate

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I don’t know about you, but I do a lot of online research and media monitoring on company web sites, blogs, online newspapers, product sites...
1 comment:
Saturday, April 10, 2010

No One Reads Email Anymore - Deal With It

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Two years ago you could send an email to a journalist or a business prospect and expect that they would read it and you might even get a res...
Tuesday, March 30, 2010

The Wisdom of Staying Relevant

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Will Social Media Kill Traditional PR? That’s a question posed by a consultant who thought of a great headline and hit a nerve. 98 people ...
1 comment:
Thursday, March 25, 2010

The Party of No Versus Yes We Can

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I was in Nashville the other day visiting a prospective and current client and found myself in a bar next to a couple in their sixties. She ...
Thursday, March 18, 2010

The DC Addy Awards - Where Have All the Creatives Gone?

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Went to the DC Addy Awards last night. Usually I go to these things for creative inspiration - but you know the work was really pedestrian. ...
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Sunday, March 7, 2010

Do Successful PR People Show Clients the Real Pitch?

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I screwed up the other day. Any PR person who actually knows how to pitch media and place stories - and is good at it - knows that you shoul...
2 comments: