Expert Marketing in Tough Economic Times

Veteran marketing writer and communications expert Aimee Stern distills the best ideas from top marketers at conferences, forums, in print and online. And she is finding her voice too.

Tuesday, November 30, 2010

Workplace Bullies - They're Rampant and We Let Them Get Away With It

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This blog is about marketing and I'm digressing from that topic to discuss something that affects all of us, particularly women who work...
Saturday, November 6, 2010

Whatever Happened to Truth in Journalism?

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I was watching Bill Maher last night and he was interviewing Bill O'Reilly. Interesting combination of personalities. At one point Bil...
Sunday, October 17, 2010

Can You Believe this Campaign Didn't Win An Award?

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I hated high school. I have judged some of these awards programs and although there is a formula for how to pick winners sometimes it still ...
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Sunday, August 29, 2010

The RFP Process is Not a Test Kitchen

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This is a rant so if you don’t want to read it then leave this blog. This is a post for every organization out there that outsources public ...
Tuesday, August 24, 2010

The Death of Traditional Journalism - Not Yet

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There's a new resource on what journalists think of the media's future a ""Digital Journalism Study 2010" from the Or...
Saturday, August 14, 2010

New Twitter Features that Can Stem Overload

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Marketing Profs which always has interesting info came up with something today that I thought would be useful to all. It explains how to spe...
Wednesday, August 4, 2010

A Lesson from the Marketing Scams

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I really can't help it - I am absolutely fascinated by these letters I get from third world countries and people in dire need of getting...
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