Expert Marketing in Tough Economic Times

Veteran marketing writer and communications expert Aimee Stern distills the best ideas from top marketers at conferences, forums, in print and online. And she is finding her voice too.

Wednesday, December 21, 2011

How Did the DC Holiday Parties Turn Out?

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Well this year I haven't spent much time on the holiday party circuit but I did attend three, so here's the rundown for anyone who i...
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Tuesday, November 22, 2011

LivingSocial - Shop, Go, Don't Slow Down

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A friend applied for a communications job at LivingSocial recently, one of the daily deal juggernauts like Groupon that are invading cities ...
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Saturday, November 12, 2011

Defense PR Joins the Real World

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At the Capitol Communicators Group lunch last week, I saw a refreshingly frank presentation by Frederick P. Wellman, president of a small PR...
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Tuesday, November 1, 2011

Association Execs Share Creative Ideas for Member Bonding

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The American Society of Association Executives which now goes by the acronym ASAE, holds what it calls Super Swaps four times each year. The...
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Tuesday, October 11, 2011

Yahoo Social Guru Offers Engagement Tips for Facebook

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I saw Patrick Albano, executive director of social and mobile sales at Yahoo speak at Adweek DC recently. I thought it was one of the best...
Sunday, October 9, 2011

What a Great Ad - Tax Breaks vs. Spending on Schools

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No matter what you think of tax breaks for businesses, this new ad from the Michigan Education Association done solely online is genius. It...
Tuesday, September 13, 2011

Can LinkedIn Really Help with New Business Development?

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I am determined to figure out the best ways to use LinkedIn for marketing. As a PR and marketing consultant, social media is a great tool ...
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