Wednesday, April 18, 2012

Marketers: Are You A Better Writers than a 7th Grader?

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How much is too much when it comes to trying to get someone's attention while marketing a product or service? I've been reading a se...
2 comments:
Monday, April 9, 2012

E-Books Take Off But Don't Bring in New Readers

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A study released by the Pew Internet & American Life Project, doesn't offer much hope for the future of print. Turns out e-reading i...
Monday, March 19, 2012

If the Tech People Can't Measure Social Media ROI, Who Can?

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If tech firms can't do it, where does that leave the rest of us? While nearly half (49%) of technology executives say that their firm w...
1 comment:
Monday, March 5, 2012

Trying to Win a Communications Award? Advice from a Recent Judge

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I judged a communications awards competition recently that was open to companies, non-profits, colleges and universities, etc. I’ve entered ...
10 comments:
Wednesday, February 15, 2012

Trying to Find a Reporter's Phone Number - Good Luck

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No wonder it’s so hard to find a good media list these days. Some large media corporations have taken a Machiavellian approach to make...
1 comment:
Monday, January 30, 2012

NPR Reports High School Grads Can Succeed in the Federal Government

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Here's some info on the federal government's pay and benefits practices that we should pay attention to from the Congressional Budge...
2 comments:
Tuesday, January 24, 2012

Millenials are Different - So What Generation Isn't?

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A lot of consultants have made a lot of money spouting expertise on the Millenial Generation, those who are 20-31 right now. Born from 19...
1 comment: