Expert Marketing in Tough Economic Times

Veteran marketing writer and communications expert Aimee Stern distills the best ideas from top marketers at conferences, forums, in print and online. And she is finding her voice too.

Saturday, March 2, 2013

Nasty Blog Comments Can Sway How We Remember Stories

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I always read blog comments - until there are just too many or I start to believe that many of them are written by people who are paid to t...
4 comments:
Wednesday, January 2, 2013

Why Marketing and PR Should Go for the Gut

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I went to a media training workshop recently and the core message I walked away with was connect on an emotional level with the person inter...
2 comments:
Wednesday, December 12, 2012

What the Heck Happened to the Today Show?

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OK - I'm admitting this. I am a PR person and I still sometimes watch the Today Show. I like to see what they are covering and what they...
Thursday, November 1, 2012

Marketing Accomplishments - Take Credit for Your Work

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It's been a grueling political season, and on both sides of the aisle, I've seen talented leaders who don't take credit for the ...
Sunday, September 16, 2012

Why Your News Release Should Not Be Written Like One

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As I sit here writing yet another news release, it occurred to me I have never really talked on this blog about why I write them the way I ...
Wednesday, June 6, 2012

No Great, Great Aunt Bess You Cannot Be My Facebook Friend

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When a 90-something relative tried to friend me on Facebook a few months back, I was shocked. I know a growing number of seniors are using ...
Tuesday, May 1, 2012

Your Business Charity Does Not Begin in My Home

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Do I ask your company to subsidize mine? Of course not. So why are so many business executives these days asking parents of college students...
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