Tuesday, April 14, 2009

Marketing Science at the White House

For the first time in more than 30 years, science made an appearance at the annual White House Easter Egg Roll. AAAS (The American Association for the Advancement of Science) had a booth at the annual event where kids could compare and examine eggs from multiple species and play with a variety of hands-on science activities.

The AAAS table drew thousands of visitors - from young children - to teachers and parents who were encouraged to learn about animal diversity by exploring an array of replica eggs and their animal parents.

Evidently the invite came from the White House but as marketers we can certainly learn from this. The Obama Administration is working hard to bring science back on the national stage. Scientific, health and education organizations specializing in these disciplines can use this interest to get far more attention than a year or two ago. Some ideas:

Hands-on science activities supporting hospitals and companies at local street fairs and in other venues.

Meet the scientist events where companies and associations open their doors to the public and let them learn about what they do.

Equipment give-aways by technology, health and science organizations to local schools in a public setting.

Invite local media to tour your facility and show them the incredible work that you do.

Contact local politicians and find out where they are speaking in the next couple of months and ask if you can set up a science booth at the event.

Be creative - your time is now.

Here's the link to information on the AAAS event.


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