Tuesday, June 30, 2009

Will Twitter Die or Outlive Us like Fleas and Cockroaches?

According to a recent poll conducted by the International Association of Business Communicators (IABC) Research Foundation, Twitter's popularity will drop in the next two years. Are they right? Did the Wall Street people predict the coming crash? Personally, I'm not sure yet.

IABC's online poll received more than 450 responses from communications executives around the world. A few highlights:

* 67 percent of respondents said Twitter will not be as popular two years from now as it is today. Of that group 64 percent said Twitter will still be around, but less popular, while 36 percent predicted Twitter will fade away.

* 28 percent of respondents said Twitter's popularity will continue. Of those, 56 percent said Twitter would be used even more frequently while 43 percent said it's popularity will stay at current levels.

The study pointed to Twittering from Iran and about Michael Jackson's death as illustrations of how the micro blogging site continues to gain new users and ways of sharing information.

In another IABC survey, 1,500 communications professionals were asked if and how they used Twitter inside a company to keep employees engaged.

* 52% said they were not currently using Twitter nor did they plan to use it in future

* 27% said they planned to use Twitter in future

* 21% said they are using Twitter now.

The survey found that social networking sites Facebook, LinkedIn and Yammer were the most popular among corporate users for internal communications.

FULL DISCLOSURE - I had no clue what Yammer is. So here's an explanation for all of us neophytes. It's their words not mine.

Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: “What are you working on?”

As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information.

The basic Yammer service is free. Companies can pay to claim and administer their networks.

Oh and one more IABC survey highlight. If you're the CEO of a company no matter what size, chances are you've not delved into social media just yet. 56% of top executives told IABC researchers that they don't use any social media. Maybe they're just too busy collecting big paychecks and trying to stay afloat in this lousy economy.

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