Thursday, March 18, 2010

The DC Addy Awards - Where Have All the Creatives Gone?

Went to the DC Addy Awards last night. Usually I go to these things for creative inspiration - but you know the work was really pedestrian. I was really surprised.

This video of Mad Men is really kind of appropriate -

Oh the event was nice - at the Carnegie Institute on the second floor - up a gorgeous staircase, large, airy, room, great ceilings, pretty window dressing girls in short, strapless outfits and 4 inch heels. People wore cool glasses. They clustered and watched each other.

The food was your standard fare - prosciutto, cheese (baked brie was a surprise), passed sushi and crab cakes, decent wine. Oh and the scary looking sandwiches which I convinced myself would not be served if there was something really wrong with them - I did get sick to my stomach an hour later. Can't blame the wine either because I only had one glass.

The most creative ad I saw was on a cocktail napkin. Seriously. Remember when we used to scrawl phone numbers on a bar napkin and give them to boys - then worry about whether or not they'd call. In the age of cell phones, Facebook, etc. they had taken the napkins you get with your drinks and turned them into little ads.

There were 3 in the series - One said - My name is Sandy, my phone number is. . . , my LinkedIn profile is. . . etc. Another said - We met at the Bar & Grill and had space for your name, website, blog, and awesome tattoo. The third was about your Facebook page, name, etc. If I owned a bar - I would steal that idea immediately.

The winners were mostly the Arnold and Ogilvy type firms except for the napkin people who I had never heard of. Since there was no hand-out and I didn't write their name down - I apologize for not honoring you.

Saw some interesting retro design in the print - black and white line drawings - a few representative of how people who don't really draw do it which had a kind of gritty feel to them, some colorful blocky design that got my attention for a name that I can't remember.

Here's the schocker No Internet ads. Can you imagine? Not a single social media, Google or other ad that runs online was featured. I cannot believe that it wasn't a category. The girl I tried to ask questions of at the table upstairs said she had no information and I had to find Doug. She didn't offer to help.

I walked through the winning ads twice. The broadcast took too long to rerun and I can't remember any of it. The radio you couldn't hear. And not a single headline or product stood out. These are the winners!

So what is happening? I know the advertising industry has been hit really hard but come on all of you. If I can't remember a single ad except for the napkin people and I went there to look at them, what does that say? Aren't we supposed to get more creative when a recession hits? How can you sell your ad agency's value if you can't create ads that are even interesting?

Anyway they said all this stuff will be up on line in the next day or so which knowing the Ad Club DC could be a week. There should be photos, video and the ads. Please let me know what you think. Keep checking

1 comment:

  1. Hi, thanks for the shout out on our napkins- something of a consolation prize knowing how many compliments like yours we recieved. But our agency walked with 9 awards in our first year of entering, so can't complain too much. I do respect Arnold and try to keep track of what they're doing, so we'll just have to try a little harder next year.