Jerry Della Femina
"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster."
"The first rule of creativity is, “Be prepared to look foolish.” If you are bothered by the snickers of those who take comfort in the “tried and true,” it’s unlikely you’ll be very creative."
“If you can’t embrace failure, or the possibility of failure, or the tremendous fear of failure, you can’t be wildly successful.”
And the master . . .David Ogilvy
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. “