LinkedIn is offering up its 30 million professionals worldwide to B-to-B market researchers. It will be interesting to see how the new service does, what comes from it, and whether or not users will participate. Here are some of the details which were first published in Online Media Daily.
The data points that LinkedIn has are very impressive. Among them - filtering respondents by title, seniority, function, age, country, and company size, and other criteria.
Almost half of LinkedIn professionals are employed in the U.S.
Users can opt out of the service and will be offered rewards to share their behavior like cash incentives, donations to a charity of their choice, or merchandise.
LinkedIn management claims it will limit invitations to participate to four times annually - and will increase it as the business grows.