According to the findings of the 2008 Cone Business in Social Media Study, almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. The data makes a persuasive case for finding new and more effective ways to reach consumers through social media.
Eighty five percent of those polled believe a company should not only be present, but should also interact with its consumers via social media.
33% of men and 17% of women interact frequently (one or more times per week) with companies via social media. The study found that men, who are less likely to interact with companies in other media, are more comfortable interacting via social media.
Two-thirds of the wealthiest households and the largest households (3 or more members) feel stronger connections to brands they interact with online.
33% of younger, hard-to-reach consumers (ages 18-34), believe companies should actively market to them via social networks.
(Opinion Research Corporation conducted this survey with 1,092 adults comprising 525 men and 567 women 18 years of age and older. The margin of error associated with a sample of this size is ± 3%).