Wednesday, December 2, 2009

Google Gold - Top Search Terms of 2009

Well the first thing I noticed is there's no business list of Google's top tens for 2009 search terms. Maybe that's proprietary? Or maybe celebrities and news don't matter as much anymore. We'd also like the top 100 if Google Zeitgeist would be willing to share.

So I went market by market hoping to learn something. Here's what I found - interpreted by yours truly. The most commonly searched places in a market are:

Local colleges - most of the ones listed
Local television, newspaper, radio - see people are reading news they're just doing it online
Local hospitals
Local museums
Local libraries - this to me was the big surprise.

So if you can mention any of these or partner with them on a news release or mention them in it - you are golden.

Here are the results from five giant metro markets.

Washington, D.C.

1. fcps blackboard
2. national harbor
3. e street cinema
4. nova community college
5. wtop news
6. wmata
7. nationals baseball
8. dc restaurant week
9. washington sports club
10. leesburg outlets

New York, NY

1. cuny portal
2. duane reade locations
3. mta trip planner
4. seamless web
6. hopstop
7. hale and heardy
8. shake shack
9. nyu home
10. queens library

Philadelphia, PA

1. penn blackboard
2. septa strike
5. penn in touch
6. penn portal
7. penn library
8. tumail
9. tuportal
10. wharton spike

San Francisco, CA

1. fox theater oakland
2. bay bridge closure
3. wicked san francisco
4. ilearn
5. sf giants schedule
6. sfusd
8. outside lands
9. bart schedule
10. ccsf

Seattle, WA

1. sounders fc
2. bellevue college
3. seahawks 2009 schedule
4. snoqualmie casino
5. west seattle blog
6. uw libraries
8. wa unemployment
10. snohomish county jail

So what does this tell us? Not much. Looking at all of the cities here's what I learned:

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