Monday, December 14, 2009
Tiger Woods - Fire Your Publicist
Dear Tiger -
What a mess this is. I read today about how you'd lost Accenture, which I'm sure is a hefty endorsement deal. Who the heck is handling your public relations? You should dump them and find someone else who knows what they are doing.
Remember David Lederman and how he was accused of having sex with female staff members? That's long over. What about Elliott Spitzer who rumor has it is considering another run for political office? That's over. Hugh Grant and his infamous hooker pick-up on Hollywood Boulevard? Who cares.
There are others including President Clinton who screwed it up too - then slowly made his way back. More than I can remember - why? Because they dealt with it.
Hiding behind lawyers and whoever else you are trying to duck behind is dumb. You are the top golfer in the world and have the admiration of millions of people. So you've got a weakness for - models, porn stars, hookers - and now it's public. You won't be the first and you won't be the last. Address it - go back to the game - and make it go away.
Instead, you are hiding like a scared little boy behind a web of bad advice hoping it will blow over. That makes you look weak and foolish. It will eventually blow over but unless you deal with it now you won't be free of it. It seems like every day the media finds another woman who cashes in on your fame. Think about your kids. Think about your career. Think about how many women there are out there who can keep this going.
It's not rocket science Tiger. Apologize. Americans love to forgive and forget. Go on the talk show circuit and say you're sorry. Hold a news conference that is about as humble as you can get. But please don't force your angry, glaring wife who looks like she wants to chop your head off to stand by her man. That's just cruel and it upsets women - well it upsets me anyway.
I'd much rather see her deck you. If your wife wants too she can release a statement - I'm sure she will consider it because without those endorsement deals she'll lose a lot if she divorces you.
Start with: "I've done some things I'm not proud of and I've hurt my family, my friends, my fans, my fellow golfers, my business partners and whoever else matters. I'm very sorry to have let all of them down. I've made some big mistakes and I take full responsibility for them. And I'm going to spend some time making it up to all of them."
The next part puts your money where your mouth is. "As part of this effort I'm going to donate gobs of money to some cause (sick kids always works). I'm also going to take the next few months and donate time to help one or several (again kids') charities further their work."
You only need to apologize once and don't do it for the Europeans or Japanese because they are laughing their butts off. I can almost hear their voices saying "Those ridiculous Americans, what does having affairs have to do with playing golf?"
Finish with the "And I hope you will all learn to trust me again."
You're done. Then get back to golf.
A Big Fan