Saturday, August 14, 2010

New Twitter Features that Can Stem Overload

Marketing Profs which always has interesting info came up with something today that I thought would be useful to all. It explains how to spend less time on Twitter and get more value from it.

Tweet Adder. This desktop application, used with care, can be great for marketers who need to grow followers fast, and who repeatedly promote deals or services:

Here's stuff you can do under this application -

Auto-load tweets promoting deals/services/blog posts, and set your publication times. Example: Schedule tweets for publication every 90-120 minutes. Limit the amount of auto-tweets sent in a day.

Run searches for keywords of interest, say "basketball" or "birthday gifts." Tweet Adder provides a list of matching profiles you can follow or save for review. You can find, then research, potential clients/heavy tweeters who could become evangelists for you.

Use conversion (follower:followee) tracking. People look at your follower:followee ratio. Don't get obsessed, but avoid following hundreds more users than those following you. Better to let your followers develop organically - at least I think so. If what you say is useful they will find you.

Access and save current/historical trends. Track what's hot on Twitter and compare it with times past to find patterns in user sentiment.

For more:

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